Prof. Lavkush Mishra, Ph.D., D.Litt is a renowned academician having experience of more than 25 years, is presently a Professor and Head of the Department of Travel and Tourism Management, Dr Bhimrao Ambedkar University, Agra (UP). He has widely travelled and visited 25 countries and has 16 books published. Professor Mishra is a member of the Center for Global Business Studies Advisory Board, Howard University, Washington D.C., USA. He is a president of the International Academy of Business (IAB), USA, and Vice President of the Indian Tourism and Hospitality Congress(ITHC), India. Professor Mishra has published several research papers in different national and international journals. He is the Chief Editor of the International Journal on Tourism and Hospitality (ISSN: 1555-5429) and associate editor of Sewa Chetna (ISSN: 2231-4660). He is an expert member of various academic committees of various Universities and Institutes like Indira Gandhi National Open University, Delhi, Aligarh Muslim University, Jiwaji University, Gwalior, Bundelkhand University, MJP University Bareilly, Baba Saheb Ambedkar Marathwada University, Aurangabad, Indira Gandhi National Tribal University, Amarkantak and National Council for Hotel Management and Catering Technology (NCHMCT) Delhi etc. He has also served as Dean – Faculty of Management and Member of the Executive Council, Dr Bhimrao Ambedkar University, Agra.Prof Mishra has participated in the UNWTO Global Conference on Linking Tourism, Culture and Creative Industries: Pathways to Recovery and Inclusive Development organized in Lagos, Nigeria. He has served as a trainer and speaker to the Indian Institute of Travel and Tourism Management (IITTM) Ministry of Tourism, Government of India also. Prof Mishra has been awarded various national and International awards, including Karmyogi Puraskar from Mauritius, Global Hospitality& Tourism Leadership Award, Panchal Gaurav Samman, Braj Vyas Samman, Sahitya Sewak Samman, Rudra Award, APJ Abdul Kalam Teacher Award,Shikshak Gaurav Samman, Eminent Professor Award, Special Honour for contribution in Teaching and learning, by Sri Faggan Singh Kulaste, Minister Government of India, in Indira Gandhi National Tribal University, Amarkantak. Vaicharik Jagaran Samman, Rashtriya Saraswat Samman, Swadeshi Jagaran Samman, Agra Ratna Award, Uttar Pradesh Icon Award in Education, Distinguished Fellowship- International Academy of Business (IAB), Washington DC, USA, Vrihaspati, etc.